Coffee Bean International

Coffee Bean International (CBI) is a white label coffee roaster owned by Farmer Brothers Inc. that produces coffee for large-scale retailers and boutique coffee companies. CBI’s website had not been updated in many years, was not mobile responsive, and did not reflect their stated brand values or personality. In addition to the needed refresh, a sudden problem with their existing site sparked the need for a completely new website in a very short period of time.

I wireframed and designed the new CBI site in approximately three weeks, from initial client meeting to hand-off to developers. The new mobile-friendly site is clean and modern and reflects the CBI brand personality and philosophy. The design celebrates CBI’s beautiful coffee and cafe photography, with bold typography and iconography that helps direct the user to internal content pages.

MY ROLE:  ux, dESIGN DIRECTION, VISUAL DESIGNER