The Doctors Company

The Doctors Company is a malpractice insurance provider that prides itself on being a resource for the medical profession. I worked with the client and our agency’s research team to solve a number of gaps in the functionality on their homepage. The design solution focuses on clarity of company’s offering and benefits, a prominent CTA, and feature section for the company’s vast library of articles.

Redesign led to a measurable jump in visibility and a 72% increase in online quote requests from mobile users.

The success of the homepage led to additional design work, including display ad campaigns and a redesign of their email program that focused on legibility, hierarchy of content.

MY ROLE:  DESIGN DIRECTION, VISUAL DESIGN, UX/WIREFRAMING