LIM College
digital marketing, ad design, web design, email design
Based in New York City, LIM College prepares students for the business side of the fashion industry. As the design lead for the LIM account, I worked directly with the school’s digital marketing team to update their paid media campaigns and emails to prospective students, as well as SEO-based website updates.
A refresh to LIM’s digital marketing presence focused on the appeal of New York City, accessibility to transfer students, and affordability.
MY ROLE: UX/UI, Visual design
One project of note was a redesign of the Admissions Department’s email templates. The existing templates were severely outdated, nearly illegible when reading on a phone and, quite simply, not fashionable. With some simple font styling and the addition of updated CTA buttons, color and header images, the emails now grab the attention of potential fashion students.
