LIM College
email template design
Based in New York City, LIM College prepares students for the business side of the fashion industry. Atypical Digital was the college’s digital marketing agency, focused primarily on paid media and SEO. One project of note was a redesign of the Admissions Department’s email templates. The existing templates were severely outdated, nearly illegible when reading on a phone and, quite simply, not fashionable. With some simple font styling and the addition of updated CTA buttons, color and header images, the emails now grab the attention of potential fashion students.
MY ROLE: visual design
