Breville

Breville is an Australian-based retailer of high-end kitchen appliances, selling product worldwide. Breville enlisted 6D Global/Atypical to design and develop two mobile applications to promote their brand and products.

The first was a customer-facing recipe app to increase brand awareness. Recipes are organized by both meal type and associated appliance to keep the focus on the Breville product. Users can share recipes, create a favorites list and learn about celebrity chefs. The design is straightforward and easy to navigate, getting users to the ingredient list and preparation steps quickly and easily. Breville’s beautiful recipe photography takes center stage.

The second app is a sales enablement, product catalog that provides product details, photos and videos. This app was intended to be used by sales personnel for in-person demonstrations and be installed in store kiosks for customer use. Product menus are photo based, helping to entice customers to explore more products. Once again, the focus is on Breville’s lifestyle photography.

As the designer on these two projects, I worked with the client and the development team from the beginning to determine needs and functionality requirements. I then wireframed both user experiences before moving into the visual design, culminating in production of guidelines and templates for development.

MY ROLE:  UX, dESIGN DIRECTION, VISUAL DESIGN